Tired of typical fashion footwear that blends in with the crowd? Then discover the fun, funky designs of Irregular Choice. These fresh unique designs have been dazzling the fashion world since their inception in the UK in 1999. What started out as a small, little known brand in 50 outlets across Europe, has become a highly respected international name. Continually pushing the footwear market to its limit, Irregular Choice has become one of the industry's bright new fashion leaders.